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Книга From Monopoly to Competition George David Smith

From Monopoly to Competition

The Transformations of Alcoa, 1888-1986

Автор: George David Smith
Език: Английски език
Корици: С меки корици
Издател: Cambridge University Press
Наличност: Външен склад
Изпращаме след 14-21 дни
49.56 € 96.94 лв
When Charles Martin Hall patented the process for refining the metal in 1886, it was far from self-e...

Информация за книгата

Автор
George David Smith
Език
Английски език
Корици
Книга - С меки корици
Издадена
2003
страници
592
EAN
9780521527095
ISBN
0521527090
Enbook ID
02033836
Издател
Cambridge University Press
Теглоt
893
Размери
153 x 229 x 36

Пълно описание

When Charles Martin Hall patented the process for refining the metal in 1886, it was far from self-evident that the new technology would be a business success. Problems involving the technology had to be solved. Capital and a labour force were needed. The most pressing entrepreneurial dilemma was the need to develop markets for what was then a novelty product. George David Smith examines how Alcoa met these problems, with special attention to innovation, from Alcoa's beginnings through its development into one of the most successful monopolies in American history. By World War II, no other American corporation had developed its industry's markets more dramatically and then dominated them more completely. The book then analyzes the undoing of Alcoa's monopoly by war and antitrust, and examines how the firm adapted to evolving forms of oliogopolistic and global competition.

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