Future Ready

Name: Future Ready
Brand: Harvard Business Review Press
SKU: 9781647823498
Price: 22.39 EUR
Availability: InStock

The Four Pathways to Capturing Digital Value

Автор: Peter Weill, Ina M. Sebastian

Език:

Корици: С твърди корици

Издател: Harvard Business Review Press

Наличност: Външен склад

Изпращаме след 9-15 дни

22.39 € 43.80 лв

To be a top performer in the digital economy-to become truly future ready-you need a playbook. Now y...

Информация за книгата

Автор

Peter Weill, Ina M. Sebastian

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2022

страници

256

EAN

9781647823498

ISBN

1647823498

Enbook ID

38610563

Издател

Harvard Business Review Press

Теглоt

528

Размери

241 x 166 x 28

Пълно описание

To be a top performer in the digital economy-to become truly future ready-you need a playbook. Now you have one.As the world continues to become more fully digitized, it seems like almost every company you can think of-including your own-has embarked on a "digital transformation" journey. The problem is, many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value. Not surprisingly, this leads to problems: failure to realize the value from digital in their bottom lines, wasted resources and effort, added complexity and dysfunction.This compact, no-nonsense book provides a solution. In their years of working with senior executives around the world, MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian noticed that these leaders knew they had to transform their businesses, but lacked a coherent framework and a common language-a playbook-to guide and motivate their employees and keep everyone focused on a common goal.Future Ready is that playbook. Based on years of rigorous research with data from more than a thousand companies-BBVA, CEMEX, DBS, Fidelity, Maersk, and many others-the book provides a powerful, field-tested "four pathways" framework that offers insights into the important dimensions at which a firm must excel in order to be competitive, as well as the organizational disruptions that every firm must manage as part of the transformation journey.The book includes instructive examples, sharp analyses, assessments to help companies benchmark themselves against top performers, and many illuminating visuals to help crystallize the data and ideas.Woerner, Weill, and Sebastian show that the goal isn't digital transformation but rather a profound business transformation. Future Ready is your playbook for becoming a top performer in the digital economy.

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Future Ready

The Four Pathways to Capturing Digital Value

Информация за книгата

Пълно описание

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