Gamification for Tourism

Name: Gamification for Tourism
Brand: Channel View Publications
SKU: 9781845418212
Price: 171.34 EUR
Availability: InStock

Автор: Dimitrios Buhalis

Език:

Корици: С твърди корици

Издател: Channel View Publications

Наличност: Външен склад

Изпращаме след 10-18 дни

171.34 € 335.12 лв

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical fo...

Информация за книгата

Автор

Dimitrios Buhalis

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2021

страници

308

EAN

9781845418212

ISBN

1845418212

Enbook ID

33550103

Издател

Channel View Publications

Теглоt

630

Размери

161 x 240 x 21

Пълно описание

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

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Gamification for Tourism

Информация за книгата

Пълно описание

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