Книга Gamification model for SME Nuno Manuel Teotónio

Gamification model for SME

Език: Английски език
Корици: С меки корици
Издател: Scholars' Press
Наличност: Външен склад
Изпращаме след 5-8 дни
54.73 107.04 лв
Gamification could be a useful marketing technique that involves the use of game elements and design...

Информация за книгата

Език
Английски език
Корици
Книга - С меки корици
Издадена
2018
страници
92
EAN
9783639515930
Enbook ID
20154291
Издател
Теглоt
145
Размери
152 x 229 x 6

Пълно описание

Gamification could be a useful marketing technique that involves the use of game elements and design in real-life contexts. This book seeks to understand the benefits that can accrue to organizations using gamification techniques in developing meaningful experiences and relationships with brands and their target market. In this line of thinking, this approach adds value to users, as well as to organizations by increasing their engagement. To achieve it, this book proposes a model for SME based on the different strategies used to stimulate, promote and influence the different target audiences, with the purpose of obtaining a resulting gamification strategy.

Може също да ви хареса

601.52 1 176.46 лв

Normative Tensions

Kevin W. Gray
110.21 215.56 лв
12.01 23.50 лв

Brainwaves

Collette
42.51 83.14 лв
15.82 30.94 лв
227.54 445.04 лв

French Grammar

Dora Romero
12.61 24.67 лв

Analysis of Geological Structures

Neville J. PriceJohn W. Cosgrove
105.81 206.94 лв

Клиенти, които купиха тази книга, купиха също

11.06 21.64 лв
74.76 146.22 лв