Gender Issues in Tourism

Name: Gender Issues in Tourism
Brand: VDM Verlag
SKU: 9783639124668
Price: 79.55 EUR
Availability: InStock

Understanding Male and Female Tourist Behaviour

Автор: Sonia Khan

Език:

Корици: С меки корици

Издател: VDM Verlag

Наличност: Външен склад

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79.55 € 155.59 лв

Gender and Tourism: Understanding Male and Female§Tourist Behavior, is an in-depth comparative study...

Информация за книгата

Автор

Sonia Khan

Език

Английски език

Корици

Книга - С меки корици

Издадена

2009

страници

268

EAN

9783639124668

ISBN

3639124669

Enbook ID

06821252

Издател

VDM Verlag

Теглоt

395

Размери

152 x 229 x 15

Пълно описание

Gender and Tourism: Understanding Male and Female§Tourist Behavior, is an in-depth comparative study§identifying the preferences, participation, duties§and responsibilities of male and female tourists. The§research has investigated the gender roles of§tourists and gendered consumer-decision making in§vacation decisions. A comparative sample of Indian§and Foreign male and female tourists has helped to§identify if cultural differences and gender status in§society effects travel choices and behaviour. The§study also explores assumptions and perceptions§related to use of gender images in tourism marketing.§The work demonstrates that in§contemporary times males and females participate§equally in decision making for travel and jointly§undertake responsibilities in travel planning.§However, gender is a detrimental factor that accounts§for differences between males and females in§preference for different forms of tourism and§participation in different kinds of tourism§activities. It is anticipated that the findings of§this work will appeal to both researchers and§practitioners of tourism who are interested in§understanding the gender segments of the tourism market.

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Gender Issues in Tourism

Understanding Male and Female Tourist Behaviour

Информация за книгата

Пълно описание

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