Generative AI for Marketing

Name: Generative AI for Marketing
Brand: Business Expert Press
SKU: 9781637427163
Price: 23.77 EUR
Availability: InStock

Автор: Malay A. Upadhyay

Език:

Корици: С меки корици

Издател: Business Expert Press

Наличност: Външен склад

Изпращаме след 14-21 дни

23.77 € 46.48 лв

Every few generations, a technoeconomic revolution topples the status quo of how work is done, creat...

Информация за книгата

Автор

Malay A. Upadhyay

Език

Английски език

Корици

Книга - С меки корици

Издадена

2024

страници

151

EAN

9781637427163

ISBN

1637427166

Enbook ID

46107115

Издател

Business Expert Press

Теглоt

245

Пълно описание

Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. Generative AI for Marketing is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era.

To succeed in leveraging AI, organizations must look beyond practices that were established before the AI era. This book elucidates the evolving role and needs of Generative AI in marketing, providing a blueprint for businesses to thrive in an ever-evolving business landscape by achieving the agility and adaptability needed to sustain growth with AI.

Tailored for marketers and business students alike, readers will gain a commanding set of tools to master the trifecta of foundational AI knowledge, its applications in Marketing, and the knowhow to automate growth without increasing costs.

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