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Книга Global Marketing Douglas Lamont

Global Marketing

Автор: Douglas Lamont
Език: Английски език
Корици: С меки корици
Издател: John Wiley and Sons Ltd
Наличност: Външен склад
Изпращаме след 14-20 дни
13.99 € 27.37 лв
This title presents the fast track route to mastering all aspects of global marketing. It covers all...

Информация за книгата

Автор
Douglas Lamont
Език
Английски език
Корици
Книга - С меки корици
Издадена
2002
страници
138
EAN
9781841121918
ISBN
1841121916
Enbook ID
05094567
Издател
John Wiley and Sons Ltd
Теглоt
136
Размери
125 x 172 x 11

Пълно описание

This title presents the fast track route to mastering all aspects of global marketing. It covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally. It includes examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota. It also includes a glossary of key concepts and a comprehensive resources guide.

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