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Книга Global Marketing Gillespie

Global Marketing

Автор: Gillespie, Kate (University of Texas, USA), K. Scott Swan
Език: Английски език
Корици: С меки корици
Издател: Taylor & Francis Ltd
Наличност: Външен склад
Изпращаме след 14-21 дни
258.17 € 504.93 лв
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces student...

Информация за книгата

Автор
Gillespie, Kate (University of Texas, USA), K. Scott Swan
Език
Английски език
Корици
Книга - С меки корици
Издадена
2021
страници
544
EAN
9780367694128
ISBN
0367694123
Enbook ID
35825908
Издател
Taylor & Francis Ltd
Теглоt
1708
Размери
297 x 213 x 41

Пълно описание

Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization.

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