Global Product

Name: Global Product
Brand: Springer London Ltd
SKU: 9781846289149
Price: 116.09 EUR
Availability: InStock

Strategy, Product Lifecycle Management and the Billion Customer Question

Автор: John Stark

Език:

Корици: С твърди корици

Издател: Springer London Ltd

Наличност: Външен склад в ограничено количество

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116.09 € 227.04 лв

In the early years of the 21st Century, as a result of many changes, it has become possible for the...

Информация за книгата

Автор

John Stark

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2007

страници

215

EAN

9781846289149

ISBN

1846289149

Enbook ID

01433682

Издател

Springer London Ltd

Теглоt

1110

Размери

155 x 235 x 19

Пълно описание

In the early years of the 21st Century, as a result of many changes, it has become possible for the first time for tens of thousands of companies to offer manufactured products to customers across six continents. For many of these "global products", there are potentially more than a billion customers. In 2007, Wall Street hit new highs as the enormous opportunity for increased sales and profits became clear. However the new environment is not easy to manage and the risks are high. §Meeting the various requirements of customers from a range of countries, choosing the most suitable locations for the different stages of development and manufacturing, deciding what can be global and what must be local, implementing suitable processes and systems, accommodating different national regulations, and efficiently dividing the workload between diverse sites are among the many challenges faced by providers of global products. §Product Lifecycle Management is now used worldwide to manage the innovation, development and support of global products. This key new business activity manages a product anywhere in the world, at any time in its life: from the first idea through to recycling and disposal. §Based on interviews with executives and managers in companies such as ABB, Alcatel-Lucent, Dow Corning and Siemens, Global Product outlines the new environment and driving forces, and the resulting opportunities and challenges. From lessons learned, it draws conclusions about best practices and the ground rules for successful strategies, structures and implementation. In addition, the objectives and components of Product Lifecycle Management are highlighted.

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Global Product

Strategy, Product Lifecycle Management and the Billion Customer Question

Информация за книгата

Пълно описание

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