Global Strategy and the Organization

Name: Global Strategy and the Organization
Brand: John Wiley & Sons Inc
SKU: 9780471250296
Price: 172.85 EUR
Availability: InStock

Автор: Anil K. Gupta, Vijay Govindarajan

Език:

Корици: С меки корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад

Изпращаме след 14-21 дни

172.85 € 338.07 лв

In the battle for global dominance, only those organizations that lead the ongoing globalization of...

Информация за книгата

Автор

Anil K. Gupta, Vijay Govindarajan

Език

Английски език

Корици

Книга - С меки корици

Издадена

2007

страници

224

EAN

9780471250296

ISBN

0471250295

Enbook ID

01389392

Издател

John Wiley & Sons Inc

Теглоt

412

Размери

157 x 227 x 16

Пълно описание

In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting. In GLOBAL STRATEGY AND ORGANIZATION, awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success:* Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets* Convert global presence into global competitive advantage* Cultivate a global mindset* Strive to reinvent the rules of the global game Each chapter focuses on a specific, action-oriented issue. Reports on the activities of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author's findings.

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