Книга GLOBALIZATION AND PRICING Nancy Agneta

GLOBALIZATION AND PRICING

THE IMPACT OF GLOBALIZATION ON PRICING DECISIONS IN FREIGHT AND LOGISTICS INDUSTRY

Автор: Nancy Agneta, Eston Odongo
Език: Английски език
Корици: С меки корици
Наличност: Външен склад
Изпращаме след 8-11 дни
45.03 88.07 лв
Choosing a pricing objective and a related strategy requires one to carefully consider the company s...

Информация за книгата

Език
Английски език
Корици
Книга - С меки корици
Издадена
2012
страници
84
EAN
9783659268625
Enbook ID
06855954
Теглоt
143
Размери
150 x 220 x 5

Пълно описание

Choosing a pricing objective and a related strategy requires one to carefully consider the company s business and financial goals, the state of the market, and the products and prices of the competition. Choosing an objective and strategies that are appropriate for the company at the current time does not prevent a business manager from changing objectives or employing different strategies in the future as business grows or changes. The key question that managers should ask themselves when setting the right price for its products is this: Is the good or service priced to attract the mass of target buyers so that they have a compelling ability to pay for the product?

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