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Globalization, Development and the Mass Media

Name: Globalization, Development and the Mass Media
Brand: SAGE Publications Inc
SKU: 9780761961628
Price: 42.12 EUR
Availability: InStock

Автор: C Sparks

Език:

Корици: С меки корици

Издател: SAGE Publications Inc

Наличност: Външен склад

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42.12 € 82.37 лв

Development, Globalization and the Mass Media gives a comprehensive and critical account of the theo...

Информация за книгата

Автор

C Sparks

Език

Английски език

Корици

Книга - С меки корици

Издадена

2007

страници

264

EAN

9780761961628

ISBN

0761961623

Enbook ID

04401510

Издател

SAGE Publications Inc

Теглоt

482

Размери

172 x 242 x 15

Пълно описание

Development, Globalization and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. The first: the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. The second: the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.