Going Global

Name: Going Global
Brand: Brookings Institution
SKU: 9780815762034
Price: 23.55 EUR
Availability: InStock

How Europe Helps Small Firms Export

Автор: William E. Nothdurft

Език:

Корици: С меки корици

Издател: Brookings Institution

Наличност: Външен склад

Изпращаме след 9-15 дни

23.55 € 46.07 лв

The globalization of markets, and the prospect of a Single European Market by the end of 1992 in par...

Информация за книгата

Автор

William E. Nothdurft

Език

Английски език

Корици

Книга - С меки корици

Издадена

1992

страници

118

EAN

9780815762034

ISBN

0815762038

Enbook ID

04728147

Издател

Brookings Institution

Теглоt

188

Размери

152 x 229 x 7

Пълно описание

The globalization of markets, and the prospect of a Single European Market by the end of 1992 in particular, have heightened European attention to the export challenge and has spawned an intriguing array of export assistance services designed to help even the smallest business become a global competitor. Some of these initiatives are new and relatively untested; while others are well established and time-tested. The most interesting among them deal with exporting not as an end in itself but as part of a package of internationally development initiatives. In the struggle to become more internationally competitive and to increase exporting among its small- and medium-sized businesses, the United States has much to learn form its European trading partners. Going Global explores the principles that underlie European programs to help small and medium-sized firms export, and presents practical, policy-oriented guidance for creating high-yield export assistance programs in the United States in tough economic times.

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