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Книга Going Global Roger Cartwright

Going Global

Автор: Roger Cartwright
Език: Английски език
Корици: С меки корици
Издател: John Wiley and Sons Ltd
Наличност: Външен склад
Изпращаме след 14-20 дни
12.10 € 23.67 лв
This title presents a fast track route to mastering globalization and successfully managing global e...

Информация за книгата

Автор
Roger Cartwright
Език
Английски език
Корици
Книга - С меки корици
Издадена
2002
страници
118
EAN
9781841123165
ISBN
1841123161
Enbook ID
05094633
Издател
John Wiley and Sons Ltd
Теглоt
122
Размери
128 x 175 x 7

Пълно описание

This title presents a fast track route to mastering globalization and successfully managing global expansion. It covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. It features examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip. It includes a glossary of key concepts and a comprehensive resources guide.

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