Going Local

Name: Going Local
Brand: Cambridge University Press
SKU: 9780521141437
Price: 34.2 EUR
Availability: InStock

Presidential Leadership in the Post-Broadcast Age

Автор: Jeffrey E. Cohen

Език:

Корици: С меки корици

Издател: Cambridge University Press

Наличност: Външен склад

Изпращаме след 9-15 дни

34.20 € 66.88 лв

Going public to gain support, especially through reliance on national addresses and the national new...

Информация за книгата

Автор

Jeffrey E. Cohen

Език

Английски език

Корици

Книга - С меки корици

Издадена

2009

страници

258

EAN

9780521141437

ISBN

0521141435

Enbook ID

02023656

Издател

Cambridge University Press

Теглоt

Размери

155 x 226 x 20

Пълно описание

Going public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going Local: Presidential Leadership in the Post-Broadcast Age, Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media. Going public now entails presidential targeting of their party base, interest groups, and localities. Cohen focuses on localities and offers a theory of presidential news management that is tested using several new data sets, including the first large-scale content analysis of local newspaper coverage of the president. Although the post-broadcast age presents hurdles to presidential leadership, Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership.

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Going Local

Presidential Leadership in the Post-Broadcast Age

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