Книга Grasping Globalization John L Manzella

Grasping Globalization

Its Impact and Your Corporate Response

Автор: John L Manzella
Език: Английски език
Корици: С меки корици
Наличност: Външен склад
Изпращаме след 14-21 дни
19.68 38.49 лв
In our ultra-competitive world of new global realities, succeeding in business isn't easy. It requir...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
2005
страници
140
EAN
9780926566064
ISBN
9780926566064
Enbook ID
07419622
Теглоt
213
Размери
152 x 229 x 8

Пълно описание

In our ultra-competitive world of new global realities, succeeding in business isn't easy. It requires tough decisions that sometimes involve moving factories to China or outsourcing services to India. But in our current environment of fear and suspicion, these responses often create even more difficulties when poorly communicated to the media, policymakers, employees and investors. The result: bad press, policymakers running for cover, low employee morale and decreased investor confidence. Grasping Globalization reveals: 1) the real impact of globalization, 2) myths about outsourcing and job losses, and 3) how executives can more effectively communicate their corporate responses to achieve greater understanding, acceptance and support.

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