Green Jujitsu

Name: Green Jujitsu
Brand: Do Sustainability
SKU: 9781909293069
Price: 50.75 EUR
Availability: InStock

The Smart Way to Embed Sustainability into Your Organization

Автор: Gareth Kane

Език:

Корици: С меки корици

Издател: Do Sustainability

Наличност: Външен склад

Изпращаме след 9-15 дни

50.75 € 99.27 лв

Business has recently woken up to the need to address environmental sustainability in a meaningful w...

Информация за книгата

Автор

Gareth Kane

Език

Английски език

Корици

Книга - С меки корици

Издадена

2012

страници

EAN

9781909293069

ISBN

9781909293069

Enbook ID

08868015

Издател

Do Sustainability

Теглоt

120

Размери

142 x 215 x 17

Пълно описание

Business has recently woken up to the need to address environmental sustainability in a meaningful way. No longer is it sufficient to have an environmental policy or environmental management system - substantial changes to business practice are required. Culture change is widely regarded as the most vital and the most difficult element of this paradigm shift. The standard methods of 'switch it off' stickers, awareness presentations and proclamations from the top have proved incapable of delivering the shift in attitudes required. Green Jujitsu is a completely different way of looking at culture change for environmental sustainability. Instead of trying to correct your colleagues' perceived 'weaknesses', it focuses instead on playing to their strengths to get them truly interested and engaged. This principle is applied to the 'elephant model' of culture change: providing clear guidance, inspiring people emotionally and altering the working environment. These techniques are illustrated with case studies from the author's own experience of facilitating culture change on the front line in some of the world's leading organisations.

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Green Jujitsu

The Smart Way to Embed Sustainability into Your Organization

Информация за книгата

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