Green Marketing

Name: Green Marketing
Brand: LAP Lambert Academic Publishing
SKU: 9783659860225
Price: 51.07 EUR
Availability: InStock

The Effect of Brand Awareness and Brand Equity on Brands with a "Green" Content

Автор: Ademola Osifeso

Език:

Корици: С меки корици

Издател: LAP Lambert Academic Publishing

Наличност: Външен склад

Изпращаме след 5-8 дни

51.07 € 99.89 лв

An imperative test confronting promoting strategist is to recognise if buyers are mindful and ready...

Информация за книгата

Автор

Ademola Osifeso

Език

Английски език

Корици

Книга - С меки корици

Издадена

2016

страници

128

EAN

9783659860225

Enbook ID

15470226

Издател

LAP Lambert Academic Publishing

Теглоt

187

Размери

150 x 220 x 7

Пълно описание

An imperative test confronting promoting strategist is to recognise if buyers are mindful and ready to pay more for environmentally friendly or well-disposed items. It is obvious that an upgraded learning of the profile of this portion of green purchasers would be amazingly valuable. The study is meant to examine consumers' reactions to a company or business that is advertising with an environmental or "green" content with the potential aim of enhancing brand awareness and also increase brand equity (customer based). Since, information plays a central role in advertising; one problem with advertising green information is the lack of trust from consumers, so an opportunity to enhance trust by using green advertising is latent and feasible. Processes such as manufacturing, packaging and distribution are affected during the entire decision-making process of creating green products. Green marketing companies go beyond traditional marketing efforts, promoting environmental core values that consumers need to associate with. These can lead to creating a new product that satisfies a new market, most especially with the list of natural disasters we see today caused by non-green products.

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Green Marketing

The Effect of Brand Awareness and Brand Equity on Brands with a "Green" Content

Информация за книгата

Пълно описание

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Клиенти, които купиха тази книга, купиха също