Group Consensus and Minority Influence - Implications for Innovation

Name: Group Consensus and Minority Influence - Implications for Innovation
Brand: John Wiley and Sons Ltd
SKU: 9780631212331
Price: 85.64 EUR
Availability: InStock

Автор: de Dreu, de Vries NK

Език:

Корици: С меки корици

Издател: John Wiley and Sons Ltd

Наличност: Външен склад

Изпращаме след 10-18 дни

85.64 € 167.50 лв

Much research has been directed at understanding how people share opinions, attitudes, norms and beh...

Информация за книгата

Автор

de Dreu, de Vries NK

Език

Английски език

Корици

Книга - С меки корици

Издадена

2001

страници

342

EAN

9780631212331

ISBN

0631212337

Enbook ID

04898650

Издател

John Wiley and Sons Ltd

Теглоt

578

Размери

163 x 232 x 18

Пълно описание

Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate.Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings.Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation.

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Group Consensus and Minority Influence - Implications for Innovation

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