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Hacking the Electorate

Name: Hacking the Electorate
Brand: Cambridge University Press
SKU: 9781107102897
Price: 129.74 EUR
Availability: InStock

How Campaigns Perceive Voters

Автор: Eitan Hersh

Език:

Корици: С твърди корици

Издател: Cambridge University Press

Наличност: 50% вероятност

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Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns u...

Информация за книгата

Автор

Eitan Hersh

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2015

страници

270

EAN

9781107102897

ISBN

1107102898

Enbook ID

09073640

Издател

Cambridge University Press

Теглоt

490

Размери

157 x 235 x 19

Пълно описание

Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters - and these variations in data across the country mean that campaigns perceive voters differently in different areas. Consequently, the strategies of campaigns and the coalitions of voters who are mobilized fluctuate across the country because of the different ways campaigns perceive the electorate. Data policies influence campaigns, voters and, increasingly, public officials.