Книга Hillstrom's Customer Development Hillstrom Kevin Hillstrom

Hillstrom's Customer Development

An Introduction to Understanding How Customers Evolve

Език: Английски език
Корици: С меки корици
Издател: Independently Published
Наличност: Външен склад
Изпращаме след 9-15 дни
23.03 45.04 лв
In "Hillstrom's Customer Development" Kevin walks the reader through a process he uses with clients...

Информация за книгата

Език
Английски език
Корици
Книга - С меки корици
Издадена
2021
страници
96
EAN
9798710716960
ISBN
871071696Y
Enbook ID
35402290
Издател
Теглоt
191
Размери
152 x 229 x 6

Пълно описание

In "Hillstrom's Customer Development" Kevin walks the reader through a process he uses with clients to measure how effective a brand is at moving customers from prospect to first order to loyalty status. The reader learns about key inflection points in the customer development process when customers are most receptive to purchasing again. By focusing on Acquisition, Welcome, Emergence, Loyalty, and Retirement the marketer is given the analytical tools necessary to develop a loyal customer base that delivers disproportionate profit for years to come.

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