Английски език
To excel in the hotel industry, effective management is crucial. A hotel's management team, equipped with a clear mission, vision, and goals, must establish a dedicated policy focused on improving service quality. This involves implementing structural programs aimed at enhancing the quality of hotel services, which have emerged as significant factors in the hotel business. By designing, introducing, and monitoring such programs, hotel management can positively impact customer satisfaction, staff morale, competitiveness, market position, cost optimization, and the overall reputation and value of the hotel in the tourism market.The primary objective of this book is to present a systematic approach to measuring, tracking, monitoring, and continuously improving service efficiency, availability, and quality within the operational context of the hospitality industry. As new markets emerge and competitive landscapes evolve, service organizations are compelled to take the process of tracking, monitoring, and improving operational and organizational performance seriously. This is particularly important to meet the growing challenges posed by customers in today's dynamic business environment.
