How Google Works

Автор: Jonathan Rosenberg, Eric Schmidt

Език:

Корици: С меки корици

Издател: John Murray Press

Наличност: Външен склад

Изпращаме след 3-6 дни

12.80 € 25.04 лв

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executiv...

Информация за книгата

Автор

Jonathan Rosenberg, Eric Schmidt

Език

Английски език

Корици

Книга - С меки корици

Издадена

2015

страници

320

EAN

9781444792492

ISBN

1444792490

Enbook ID

04798231

Издател

John Murray Press

Теглоt

226

Размери

196 x 129 x 25

Пълно описание

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history. 'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

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