How to Price

Name: How to Price
Brand: Cambridge University Press
SKU: 9780521715645
Price: 60.15 EUR
Availability: InStock

Автор: Oz Shy

Език:

Корици: С меки корици

Издател: Cambridge University Press

Наличност: Външен склад

Изпращаме след 10-18 дни

60.15 € 117.64 лв

Over the past four decades, business and academic economists, operations researchers, marketing scie...

Информация за книгата

Автор

Oz Shy

Език

Английски език

Корици

Книга - С меки корици

Издадена

2008

страници

448

EAN

9780521715645

ISBN

0521715644

Enbook ID

04378698

Издател

Cambridge University Press

Теглоt

788

Размери

220 x 251 x 24

Пълно описание

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics.

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