Книга Humanism in Marketing Philip Kotler

Humanism in Marketing

Responsible Leadership and the Human-to-Human Approach

Език: Английски език
Корици: С меки корици
Издател: Springer, Berlin
Наличност: Външен склад
Изпращаме след 5-8 дни
194.76 380.92 лв
This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and,...

Информация за книгата

Език
Английски език
Корици
Книга - С меки корици
Издадена
2025
страници
341
EAN
9783031671579
Enbook ID
50028027
Издател
Теглоt
476
Размери
148 x 19 x 210

Пълно описание

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism. Particularly in the midst of our tumultuous era, this book has an added importance, and the twelve chapters represent a crucial update on the current status of marketing, ethics and humanistic management.

Leading scholars have contributed chapters displaying an interdisciplinary take on humanistic marketing, featuring global examples and cutting-edge research. Topics include digital transformation and artificial intelligence, leadership, organization design and the future of work. This book will be of great interest for scholars and students of marketing, business ethics, corporate responsibility and leadership.

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