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Книга Humanistic Marketing M. Pirson

Humanistic Marketing

Автор: M. Pirson, R. Varey
Език: Английски език
Корици: С меки корици
Издател: Springer Palgrave Macmillan
Наличност: Външен склад
Изпращаме след 5-8 дни
108.29 € 211.80 лв
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing...

Информация за книгата

Автор
M. Pirson, R. Varey
Език
Английски език
Корици
Книга - С меки корици
Издадена
2014
страници
284
EAN
9781349469642
ISBN
1349469645
Enbook ID
02966635
Издател
Springer Palgrave Macmillan
Теглоt
353
Размери
140 x 215 x 216

Пълно описание

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

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