Images, Issues, and Attacks

Name: Images, Issues, and Attacks
Brand: Lexington Books
SKU: 9780739115459
Price: 123.21 EUR
Availability: InStock

Television Advertising by Incumbents and Challengers in Presidential Elections

Автор: E. D. Dover

Език:

Корици: С твърди корици

Издател: Lexington Books

Наличност: Външен склад

Изпращаме след 10-18 дни

123.21 € 240.97 лв

Images, Issues, and Attacks explores important differences between incumbents and challengers in the...

Информация за книгата

Автор

E. D. Dover

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2006

страници

190

EAN

9780739115459

ISBN

0739115456

Enbook ID

04902519

Издател

Lexington Books

Теглоt

417

Размери

160 x 236 x 19

Пълно описание

Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections. Elections since 1956 can be divided into three categories: elections with strong incumbents, the incumbent wins; elections with weak incumbents, the incumbent loses; and elections with surrogate incumbents, the vice president runs. Incumbent and challenger advertising emphasizes personal imagery, links the imagery to specific issues, and attacks rivals for opposing those images and issues. The first part of the book describes how incumbents and challengers used these themes in the elections from 1980 to 2000. The second part applies those findings to the 2004 election and shows how George W. Bush presented himself as a strong incumbent and how he and his challengers varied their mix of images, issues, and attacks over different periods of the election campaign.

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Images, Issues, and Attacks

Television Advertising by Incumbents and Challengers in Presidential Elections

Информация за книгата

Пълно описание

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