In-N-Out Burger

Name: In-N-Out Burger
Brand: HarperCollins Publishers Inc
SKU: 9780061346729
Price: 13.17 EUR
Availability: InStock

A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules

Автор: Stacy Perman

Език:

Корици: С меки корици

Издател: HarperCollins Publishers Inc

Наличност: Външен склад

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13.17 € 25.76 лв

In fast-food corporate America, In-N-Out Burger stands apart. It is a family-owned chain that steadf...

Информация за книгата

Автор

Stacy Perman

Език

Английски език

Корици

Книга - С меки корици

Издадена

2010

страници

368

EAN

9780061346729

ISBN

0061346721

Enbook ID

04858757

Издател

HarperCollins Publishers Inc

Теглоt

278

Размери

135 x 203 x 23

Пълно описание

In fast-food corporate America, In-N-Out Burger stands apart. It is a family-owned chain that steadfastly refuses to franchise or be sold and is an incongruous testament to old-fashioned values, reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. It has become nothing less than a cultural institution that can lay claim to an insanely loyal following. This is the story of a unique and profitable business that exceeds all expectations. It is a lesson in a counterintuitive approach to doing business that places quality, the customer, and employees first. "In-N-Out Burger" is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family that cooked a billion burgers and hooked zillions of fans. As the story of "In-N-Out Burger" unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.

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In-N-Out Burger

A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules

Информация за книгата

Пълно описание

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