Industrial Innovation

Name: Industrial Innovation
Brand: PALGRAVE MACMILLAN
SKU: 9780333238509
Price: 116.25 EUR
Availability: InStock

Technology, Policy, Diffusion

Автор: Michael J. Baker

Език:

Корици: С твърди корици

Издател: PALGRAVE MACMILLAN

Наличност: Външен склад в ограничено количество

Изпращаме след 13-18 дни

116.25 € 227.37 лв

How much can innovation contribute to the quality of life? How can innovation be used to develop and...

Информация за книгата

Автор

Michael J. Baker

Език

Английски език

Корици

Книга - С твърди корици

страници

464

EAN

9780333238509

ISBN

0333238508

Enbook ID

04593700

Издател

PALGRAVE MACMILLAN

Теглоt

782

Размери

140 x 216 x 32

Пълно описание

How much can innovation contribute to the quality of life? How can innovation be used to develop and market commercial products? These are two major questions considered by an international symposium of active researchers from the USA and Europe in the fields of industrial innovation which was held at the University of Strathclyde, Glasgow. The scope of the papers is extensive and embraces the whole process of innovation, from invention through development to commercialisation and diffusion. Some papers cover broad general issues such as the social and economic consequences of innovation and government policies towards innovation and research and development. Others provide highly specific and pragmatic advice upon the management of innovation and the development of marketing strategies to promote the speedy acceptance of new products and processes. Despite the diversity of the contributions, a number of clear themes emerge. These include the importance, for successful innovation, of clearly identifying user needs and the need for total immersion in the detail of an industry or market in order to understand the diffusion of an innovation. In short, there is something in this book for anyone who is concerned with the impact and influence of technological innovation on our future.

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Industrial Innovation

Technology, Policy, Diffusion

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