Книга Industrial Products Hans Jansson

Industrial Products

A Guide to the International Marketing Economics Model

Автор: Hans Jansson
Език: Английски език
Корици: С твърди корици
Издател: Taylor & Francis Inc
Наличност: Очаква се допечатка
Срокът не е известен
135.25 264.53 лв
Author Jansson merges different perspectives and ideas into a powerful theory on international marke...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
1994
страници
248
EAN
9781560244257
ISBN
9781560244257
Enbook ID
06697507
Издател
Теглоt
572
Размери
224 x 484 x 21

Пълно описание

Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.

Може също да ви хареса

Natural Products

Lixin Zhang
261.21 510.89 лв
17.34 33.91 лв

Fighting for You

Sydney Landon
9.09 17.78 лв
5.32 10.41 лв
8.54 16.70 лв
46.49 90.92 лв
22.86 44.72 лв

Quiver of Flowers

Raghu Tantry
17.34 33.91 лв
6.88 13.46 лв
10.90 21.32 лв

Wedges

Martha E. Rustad
7.69 15.03 лв

Skipper

D Ondo Richard D Ondo
17.44 34.10 лв

Anita Desai

Elaine Yee Lin Ho
31.46 61.53 лв
26.89 52.58 лв

Sorolla: The Masterworks

Blanca Pons Sorolla
40.31 78.83 лв
48.40 94.66 лв

Клиенти, които купиха тази книга, купиха също

Castor

Collet
17.13 33.51 лв
18.34 35.87 лв
31.21 61.04 лв
13.97 27.32 лв
12.31 24.08 лв

AK 0811 Samos 1:50 000

Freytag-Berndt und Artaria KG
14.27 27.91 лв

Anatomie 1.

Radomír Čihák
75.94 148.53 лв