Menu
Виж статуса на поръчката
Свържете се с нас
Книга Information Campaigns Charles T. Salmon

Information Campaigns

Balancing Social Values and Social Change

Автор: Charles T. Salmon
Език: Английски език
Корици: С меки корици
Издател: SAGE Publications Inc
Наличност: Външен склад
Изпращаме след 14-20 дни
77.71 € 151.99 лв
Working from the premises that information campaigns and social marketing efforts represent attempts...

Информация за книгата

Автор
Charles T. Salmon
Език
Английски език
Корици
Книга - С меки корици
страници
312
EAN
9780803932197
ISBN
0803932197
Enbook ID
04713723
Издател
SAGE Publications Inc
Теглоt
420
Размери
139 x 215 x 22

Пълно описание

Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains. Interdisciplinary in approach, this volume represents a merging of the traditions of marketing and strategic communication. The first section, Campaigns and Social Structure, pays particular attention to the social context in which campaigns are designed, implemented and analyzed. Each chapter addresses a set of concerns campaign organizers face and, as a whole, illustrate the broad range of social concerns which campaigns address.The second section, The Campaign Process, addresses more tactical concerns pertaining to the underlying components of campaigns, namely audience research, planning, organization and implementation and evaluation. The eclectic treatment of campaigns serves to enhance the development of both the theory for and the theory of campaigns and imparts a broad understanding of the field for students and professionals in communication, political science and areas of related interest.

Може също да ви хареса

Contractarianism/Contractualism

Stephen Darwall
34.32 € 67.12 лв

Searching for Heaven on Earth

David Jeremiah
15.23 € 29.78 лв

Scottish Public Opinion and the Anglo-Scottish Union, 1699-1707

Karin Bowie
127.52 € 249.41 лв

Encouraging Your Child's Spiritual Intelligence

Mollie Painton
15.08 € 29.49 лв

Privilege of Intellect

D.A. Drennen
38.63 € 75.55 лв

Outliers in Statistical Data 3e

Vic Barnett
267.87 € 523.91 лв

Between Europeanization and Local Societies

Jeanie J. Bukowski
65.99 € 129.06 лв

Клиенти, които купиха тази книга, купиха също

SOS Astrologie

The Woke Mystix
19.64 € 38.41 лв

Die "Hollandische Krankheit" am Beispiel Aserbaidschans

Slava Obodzinskiy
16.58 € 32.43 лв

Le Congrès de futurologie

Lem
10.57 € 20.67 лв