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Innovating Strategy Processes

Name: Innovating Strategy Processes
Brand: John Wiley and Sons Ltd
SKU: 9781405129398
Price: 75.64 EUR
Availability: InStock

Автор: Steven W. Floyd

Език:

Корици: С твърди корици

Издател: John Wiley and Sons Ltd

Наличност: Външен склад

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75.64 € 147.95 лв

Innovating Strategy Process presents a series of reflective essays by established and emerging schol...

Информация за книгата

Автор

Steven W. Floyd

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2004

страници

296

EAN

9781405129398

ISBN

1405129395

Enbook ID

04954837

Издател

John Wiley and Sons Ltd

Теглоt

682

Размери

175 x 252 x 28

Пълно описание

Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself. * Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process. * Offers new conceptual frameworks for analyzing and designing strategy process. * Addresses cutting--edge topics, such as play as the means and art as the impetus for strategy--making; the role of emotion in new venture decision--making; and science and entrepreneurship as a source of innovative strategies. * Signals the future direction of the field.