Книга Innovating Strategy Processes Steven W. Floyd

Innovating Strategy Processes

Автор: Steven W. Floyd
Език: Английски език
Корици: С твърди корици
Издател: John Wiley and Sons Ltd
Наличност: Външен склад
Изпращаме след 14-20 дни
75.64 147.95 лв
Innovating Strategy Process presents a series of reflective essays by established and emerging schol...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2004
страници
296
EAN
9781405129398
ISBN
1405129395
Enbook ID
04954837
Издател
Теглоt
682
Размери
175 x 252 x 28

Пълно описание

Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself. * Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process. * Offers new conceptual frameworks for analyzing and designing strategy process. * Addresses cutting--edge topics, such as play as the means and art as the impetus for strategy--making; the role of emotion in new venture decision--making; and science and entrepreneurship as a source of innovative strategies. * Signals the future direction of the field.

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