Innovation and Product Management

Name: Innovation and Product Management
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642543753
Price: 82.68 EUR
Availability: InStock

A Holistic and Practical Approach to Uncertainty Reduction

Автор: Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani

Език:

Корици: С твърди корици

Издател: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Наличност: Външен склад

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82.68 € 161.70 лв

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovati...

Информация за книгата

Автор

Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2014

страници

327

EAN

9783642543753

ISBN

3642543758

Enbook ID

02433233

Издател

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Теглоt

502

Размери

241 x 162 x 24

Пълно описание

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

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Innovation and Product Management

A Holistic and Practical Approach to Uncertainty Reduction

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също