Innovation Handbook

Name: Innovation Handbook
Brand: Kogan Page Ltd
SKU: 9780749465339
Price: 45.67 EUR
Availability: InStock

Автор: Adam Jolly

Език:

Корици: С твърди корици

Издател: Kogan Page Ltd

Наличност: Външен склад

Изпращаме след 10-18 дни

45.67 € 89.32 лв

In fast-moving markets, no organization can expect to identify and keep the best ideas by working in...

Информация за книгата

Автор

Adam Jolly

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2013

страници

360

EAN

9780749465339

ISBN

0749465336

Enbook ID

01332849

Издател

Kogan Page Ltd

Теглоt

832

Размери

177 x 245 x 26

Пълно описание

In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients. But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields.

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