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Книга Innovation Process Lettig

Innovation Process

How Knowledge is Generated

Автор: Lettig
Език: Английски език
Корици: Книга
Издател: EMS GEODIF
Наличност: Външен склад
Изпращаме след 14-17 дни
25.48 € 49.84 лв
The book offers insights and strategies to help companies and managers generate and manage knowledge...

Информация за книгата

Автор
Lettig
Език
Английски език
Корици
Книга - Книга
Издадена
2024
страници
216
EAN
9782386301124
Enbook ID
46093262
Издател
EMS GEODIF
Теглоt
1

Пълно описание

The book offers insights and strategies to help companies and managers generate and manage knowledge, enabling the successful implementation of innovations and digitalization projects. It outlines the customer and employee engagement activities necessary to transform information into actionable knowledge. By addressing the pragmatic applicability of the innovation process for fostering a growth mindset and customer centricity, the book emphasizes that information becomes knowledge only when sorted and given context and made usable by the company. Developed using case studies and interviews from the financial services, life sciences, and technology industries, the book introduces a pragmatic innovation process and knowledge generation framework. It presents seven practical guidelines to support managers in achieving their innovation goals.

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