Innovation Spiral

Name: Innovation Spiral
Brand: Deutscher Universitätsverlag
SKU: 9783824464258
Price: 64.11 EUR
Availability: InStock

Launching New Products in Shorter Time Intervals

Автор: Gabriele Trinkfass

Език:

Корици: С меки корици

Издател: Deutscher Universitätsverlag

Наличност: Външен склад

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Our time is characterized by a general acceleration trend. One facet of this phenomenon is the stead...

Информация за книгата

Автор

Gabriele Trinkfass

Език

Немски език

Корици

Книга - С меки корици

Издадена

1997

страници

293

EAN

9783824464258

ISBN

382446425X

Enbook ID

01757126

Издател

Deutscher Universitätsverlag

Теглоt

435

Размери

156 x 234 x 17

Пълно описание

Our time is characterized by a general acceleration trend. One facet of this phenomenon is the steady decline of product innovation cycles which results in the paradox that many firms make their own goods obsolete within increasingly shorter time periods.§For a better understanding of this "innovation spiral", the author indentifies the reasons why decision-makers in companies are launching a rising number of new products within shorter time intervals. She also analyses potential short- and long-term consequences of this behaviour.§Summary of contents:§1. Introduction§2. Literature Review§3. The Theoretical Analysis of the Innovation Spiral§4. Testing the Empirical Relevance of the Innovation Spiral§5. Conclusions and Implications

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Innovation Spiral

Launching New Products in Shorter Time Intervals

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