Книга Innovation Spiral Gabriele Trinkfass

Innovation Spiral

Launching New Products in Shorter Time Intervals

Автор: Gabriele Trinkfass
Език: Немски език
Корици: С меки корици
Наличност: Външен склад
Изпращаме след 5-8 дни
64.11 125.39 лв
Our time is characterized by a general acceleration trend. One facet of this phenomenon is the stead...

Информация за книгата

Автор
Език
Немски език
Корици
Книга - С меки корици
Издадена
1997
страници
293
EAN
9783824464258
ISBN
382446425X
Enbook ID
01757126
Теглоt
435
Размери
156 x 234 x 17

Пълно описание

Our time is characterized by a general acceleration trend. One facet of this phenomenon is the steady decline of product innovation cycles which results in the paradox that many firms make their own goods obsolete within increasingly shorter time periods.§For a better understanding of this "innovation spiral", the author indentifies the reasons why decision-makers in companies are launching a rising number of new products within shorter time intervals. She also analyses potential short- and long-term consequences of this behaviour.§Summary of contents:§1. Introduction§2. Literature Review§3. The Theoretical Analysis of the Innovation Spiral§4. Testing the Empirical Relevance of the Innovation Spiral§5. Conclusions and Implications

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