Innovator's Field Guide - Market-Tested Methods and Frameworks to Help You Meet Your Innovation Challenges

Автор: Peter Skarzynski, David A. Crosswhite

Език:

Корици: С меки корици

Издател: John Wiley & Sons Inc

Наличност: 50% вероятност

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A step-by-step guide to successfully transforming any organization It is well recognized that succee...

Информация за книгата

Автор

Peter Skarzynski, David A. Crosswhite

Език

Английски език

Корици

Книга - С меки корици

Издадена

2014

страници

288

EAN

9781118644300

ISBN

1118644301

Enbook ID

02311092

Издател

John Wiley & Sons Inc

Теглоt

564

Размери

253 x 203 x 16

Пълно описание

A step-by-step guide to successfully transforming any organization It is well recognized that succeeding at innovation is fundamental in today's hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call "innovation" is messy and difficult and too often lacks the rigor and discipline of other management processes. The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges changes that. It is a practical guide that moves beyond the "why" to the "how" of making innovation happen, for leaders and practitioners inside organizations of all sizes. Written by two pioneers in the field of embedding innovation in organization, The Innovator's Field Guide focuses on the most pressing innovation problems and specific challenges innovation leaders will face and offers concrete solutions, tools, and methods to overcome them. Each chapter describes a specific innovation challenge and details proven ways to address that challenge Includes practical ideas, techniques, and leading practices Describes common obstacles and offers practical solutions Any leader or professional who needs concrete solutions--right now--to the critical challenges of innovation will find invaluable aid in the practical, easy-to-understand, and market-tested approaches of The Innovator's Field Guide .

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