Intangible Assets

Name: Intangible Assets
Brand: Oxford University Press
SKU: 9780199256938
Price: 293.25 EUR
Availability: InStock

Values, Measures, and Risks

Автор: John Hand, Baruch Lev

Език:

Корици: С твърди корици

Издател: Oxford University Press

Наличност: Външен склад

Изпращаме след 10-18 дни

293.25 € 573.54 лв

In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in fir...

Информация за книгата

Автор

John Hand, Baruch Lev

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2003

страници

454

EAN

9780199256938

ISBN

0199256934

Enbook ID

04530581

Издател

Oxford University Press

Теглоt

922

Размери

166 x 242 x 35

Пълно описание

In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in firms' business strategies and investors' valuations. Physical and financial assets are becoming commodities, yielding at best a competitive return on investment. In their place, intangible assets such as patents, brands, unique business processes, breakthrough scientific discoveries and strategic alliances are what firms are using to create dominant market positions, control risk, generate abnormal profits, and achieve growth and wealth. The dramatic rise and fall of high-technology company valuations has brought the unusual economic characteristics of intangible assets into the public arena. The concurrent advantages and vulnerabilities of intangible-intensive companies has highlighted the importance of having an in-depth understanding of the economics of intangibles and developing tools to better manage and evaluate them. This reader provides that understanding by bringing together the best research and advocacy on intangibles.

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Intangible Assets

Values, Measures, and Risks

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също