Книга Integrated Communication Esther Thorson

Integrated Communication

Автор: Esther Thorson, Jeri Moore
Език: Английски език
Корици: С меки корици
Издател: Taylor & Francis Ltd
Наличност: 50% вероятност
Ще претърсим света
75.69 148.05 лв
Building brands through integrated marketing is an approach being used by all top-level marketing st...

Информация за книгата

Език
Английски език
Корици
Книга - С меки корици
Издадена
2016
страници
396
EAN
9781138992535
ISBN
9781138992535
Enbook ID
10061080
Издател
Теглоt
453
Размери
152 x 229

Пълно описание

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

Може също да ви хареса

Brainwyrms

Alison Rumfitt
6.68 13.06 лв

Arms and Armor

Carol Belanger Grafton
13.16 25.73 лв
20.54 40.17 лв
105.43 206.21 лв
148.93 291.29 лв
62.08 121.42 лв

Contrasts in Command

Vignola Victor Vignola
15.52 30.35 лв
105.43 206.21 лв

Acute Leukemias

Elihu Estey
113.57 222.12 лв
9.14 17.87 лв
23.15 45.28 лв

Клиенти, които купиха тази книга, купиха също

Nachtschattenspiele

Martina Kugler
13.06 25.53 лв

Jabari Trata

Gaia Cornwall
8.48 16.59 лв
14.86 29.07 лв

El almirante Mediohombre

FERNANDO DE ARTACHO
4.52 8.83 лв

Im Hochland

Robert Schweichel
28.48 55.70 лв

Tapas

Omar Allibhoy
24.06 47.05 лв