Integrative Guide to Consumer Neuroscience

Name: Integrative Guide to Consumer Neuroscience
Brand: Oxford University Press
SKU: 9780198789932
Price: 58.93 EUR
Availability: InStock

Автор: SVEN; KE BRAEUTIGAM

Език:

Корици: С меки корици

Издател: Oxford University Press

Наличност: Външен склад

Изпращаме след 14-20 дни

58.93 € 115.25 лв

Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psycholog...

Информация за книгата

Автор

SVEN; KE BRAEUTIGAM

Език

Английски език

Корици

Книга - С меки корици

Издадена

2022

страници

288

EAN

9780198789932

ISBN

0198789939

Enbook ID

37331972

Издател

Oxford University Press

Теглоt

512

Размери

244 x 171 x 15

Пълно описание

Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, exploring a wide range of established and emergent topics in the field, making it the ideal resource for anyone looking to broaden their knowledge base. The content provides a thorough, high-level guide to the mathematical, technological, and theoretical aspects of consumer neuroscience, alongside a wide range of specific applications situated within a scientific context. The book includes chapters on cognitive processes and behaviors, the human brain, mathematical concepts, and neuroscience technologies. It considers the difference of individual, social and commercial neuroscience through the lens of gender differences, aging and ethics, amongst other concepts, enabling the reader to adopt an holistic view of the field and discover new research directions. This is enhanced by the inclusion of consolidating questions and answers for each chapter alongside numerous images to enhance the reader's understanding of the topic. The book is an essential read for the aspiring researcher or practitioner striving for an in-depth understanding of the field and its ramifications.

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Integrative Guide to Consumer Neuroscience

Информация за книгата

Пълно описание

Може също да ви хареса

Games Of Mass Delusions: The origin of religions, ideologies, and their resulting conflicts

Myths of China: Meet the Gods, Creatures, and Heroes of Ancient China

Naked Neuroscientist

35 Melodic Etudes, Low French Horn Version

Other Side of the Wall

Neurobranding: Strategies for shaping consumer behavior

The Tai Chi Two-Person Dance: T. T. Liang's Tai Chi San-Shou

Neuromarketing Essentials: What Every Marketer Needs to Know

Joy of Misery

Optimal Levels!: Medical Flavor Book 1

They Laughed When I Wrote Another Book About Prayer Then They Read It

Yuvi

Mutual Aid Universities (Routledge Revivals)

Pediatric Musculoskeletal MR Imaging, An Issue of Radiologic Clinics of North America

Assessment of the Benefits of Extending the Tropical Rainfall Measuring Mission

Introduction to Neuromarketing & Consumer Neuroscience

Beckett: Waiting for Godot

Difficulties With Girls

Клиенти, които купиха тази книга, купиха също

La Lutte des sans-abri au Japon

La campagne d'Italie 1943-1945

2 COMPOSIZIONI CORALI A 6 VOCI SOLE CHANT

Костюк. Английский язык 4кл. Учебник в 2ч.Ч.1

Eine UEbertragung der Erkenntnisse des Neuromarketing auf die Business-to-Business- Werbung