Intense Group Behavior and Brand Negativity

Name: Intense Group Behavior and Brand Negativity
Brand: Springer International Publishing AG
SKU: 9783031234552
Price: 48.94 EUR
Availability: InStock

Comparing Rivalry in Politics, Religion, and Sport

Автор: Cody T. Havard

Език:

Корици: С твърди корици

Издател: Springer International Publishing AG

Наличност: Външен склад

Изпращаме след 10-13 дни

48.94 € 95.72 лв

In previous books, the author has investigated rivalry in the context of sport and non-sport setting...

Информация за книгата

Автор

Cody T. Havard

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2023

страници

EAN

9783031234552

Enbook ID

42134563

Издател

Springer International Publishing AG

Теглоt

322

Размери

148 x 210

Пълно описание

In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author's Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research to better understand how to decrease out-group derogation and negativity. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of how setting and group membership influences the ways people view and behave toward out-groups.

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Intense Group Behavior and Brand Negativity

Comparing Rivalry in Politics, Religion, and Sport

Информация за книгата

Пълно описание

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