Inter-Regional Place Branding

Name: Inter-Regional Place Branding
Brand: Springer International Publishing AG
SKU: 9783319153285
Price: 157.47 EUR
Availability: InStock

Best Practices, Challenges and Solutions

Автор: Sebastian Zenker, Björn P. Jacobsen

Език:

Корици: С твърди корици

Издател: Springer International Publishing AG

Наличност: Външен склад

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157.47 € 307.99 лв

This book examines and clarifies key aspects of regional branding with the special focus of inter-re...

Информация за книгата

Автор

Sebastian Zenker, Björn P. Jacobsen

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2015

страници

184

EAN

9783319153285

ISBN

3319153285

Enbook ID

09178601

Издател

Springer International Publishing AG

Теглоt

4558

Размери

155 x 235 x 244

Пълно описание

This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity.§§Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field.§

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Inter-Regional Place Branding

Best Practices, Challenges and Solutions

Информация за книгата

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