Interactive platform as marketing tool

Name: Interactive platform as marketing tool
Brand: LAP Lambert Academic Publishing
SKU: 9783659239335
Price: 51.06 EUR
Availability: InStock

Applications and relevance for International Education

Автор: Faisal Shah

Език:

Корици: С меки корици

Издател: LAP Lambert Academic Publishing

Наличност: Налично при издателя, по поръчка

Изпращаме след 17-27 дни

51.06 € 99.87 лв

The current age of knowledge explosion and hard sell has witnessed an impassioned quest among studen...

Информация за книгата

Автор

Faisal Shah

Език

Английски език

Корици

Книга - С меки корици

Издадена

2012

страници

100

EAN

9783659239335

Enbook ID

07088919

Издател

LAP Lambert Academic Publishing

Теглоt

165

Размери

150 x 220 x 6

Пълно описание

The current age of knowledge explosion and hard sell has witnessed an impassioned quest among students to get better education. Across the globe, Universities have also embarked on aggressive marketing strategies and tools to attract international students and build their brand equity. In this milieu, the International Education Office (IEO) of University of Westminster is engaged in building and enhancing the reputation of the University and uses marketing tools like printed brochures, website, education fairs, direct mailers etc. This is to achieve the larger goal to support quality education, research and services and facilitate fund raising activities of the University globally. The aim of this Master s dissertation is to research and develop an interactive, engaging, portable and cost-effective solution for the International Education Office (IEO). It further attempts to bolster the electronic marketing media by suggesting an interactive, engaging and cost effective solution with exhaustive information about the University, its campuses, courses, facilities, life in London, immigration formalities etc for International students.

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Interactive platform as marketing tool

Applications and relevance for International Education

Информация за книгата

Пълно описание

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Клиенти, които купиха тази книга, купиха също