Menu
Виж статуса на поръчката
Свържете се с нас
Книга Intercultural Service Encounters Piyush Sharma

Intercultural Service Encounters

Cross-cultural Interactions and Service Quality

Автор: Piyush Sharma
Език: Английски език
Корици: С твърди корици
Издател: Birkhauser
Наличност: Външен склад
Изпращаме след 10-13 дни
59.80 € 116.95 лв
This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing...

Информация за книгата

Автор
Piyush Sharma
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2018
страници
101
EAN
9783319919409
ISBN
3319919407
Enbook ID
19355458
Издател
Birkhauser
Теглоt
454
Размери
148 x 210 x 11

Пълно описание

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.

Може също да ви хареса

Engaged & Underage

Jeanine Jamal
18.71 € 36.59 лв