Книга INTERNAL MARKETING Verónica Mpanda

INTERNAL MARKETING

Автор: Verónica Mpanda
Език: Английски език
Корици: С меки корици
Издател: Our Knowledge Publishing
Наличност: Външен склад
Изпращаме след 8-11 дни
40.23 78.69 лв
Internal marketing is based on the idea of considering employees as internal customers, as they are...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
2026
страници
72
EAN
9786209556548
ISBN
620955654X
Enbook ID
50910490
Издател
Теглоt
125
Размери
150 x 220 x 5

Пълно описание

Internal marketing is based on the idea of considering employees as internal customers, as they are the guarantors of the company's continuity in the medium and long term, i.e. in the first instance, ideas must be sold to employees. There is an urgent need to value each employee's idea and free them to make decisions within their area of activity. If employees wear the company's "jersey", they will give their best and this will lead to business success.

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