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Книга International Business Thomas Lindner

International Business

Автор: Thomas Lindner
Език: Английски език
Корици: С меки корици
Издател: Sage Publications Ltd
Наличност: Външен склад
Изпращаме след 14-21 дни
131.29 € 256.77 лв
Discover a fresh take on International Business with this textbook, which focuses on the key trends...

Информация за книгата

Автор
Thomas Lindner
Език
Английски език
Корици
Книга - С меки корици
Издадена
2025
страници
400
EAN
9781529683462
ISBN
1529683467
Enbook ID
46644397
Издател
Sage Publications Ltd
Теглоt
743
Размери
189 x 246

Пълно описание

Discover a fresh take on International Business with this textbook, which focuses on the key trends of sustainability and digitalization in today′s global business environment. With a balanced approach of theory, practice and research, the authors discuss different types of organizations (distinguishing between MNEs, SMEs and start-ups) and include examples from a range of countries to compare established and emerging markets.

This essential text explores contemporary issues and challenges which have impacted international business and examines cross-functional considerations of IB through discussion of finance, HR and supply chain management

Learning features include:

  • Mini cases and in-depth case studies, including the US-China Trade War, sustainability as a driver of competitive advantage at Unilever, Starbucks and the Bean Stock program and digitalization and the global value chain.
  • Sustainability and Digitalization themes in each chapter.
  • Open ended exercise questions allow for group discussions or individual study.
Thomas Lindner is Professor of International Management at University of Innsbruck.
Jonas Puck is Full Professor at the WU Vienna University of Economics and Business and was the founding Head of WU′s Institute for International Business

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