International Management

Name: International Management
Brand: Springer, Berlin
SKU: 9783662658697
Price: 113.43 EUR
Availability: InStock

The Process of Internationalization and Market Entry Strategies

Автор: Manfred Fuchs

Език:

Корици: С меки корици

Издател: Springer, Berlin

Наличност: Външен склад

Изпращаме след 5-8 дни

113.43 € 221.85 лв

This textbook for students and practitioners offers answers to the most important questions and chal...

Информация за книгата

Автор

Manfred Fuchs

Език

Английски език

Корици

Книга - С меки корици

Издадена

2022

страници

326

EAN

9783662658697

Enbook ID

39440396

Издател

Springer, Berlin

Теглоt

578

Размери

168 x 240 x 19

Пълно описание

This textbook for students and practitioners offers answers to the most important questions and challenges of international management. The main topics are presented and discussed on three levels: (a) the macroeconomic and institutional environment of the global economy, (b) the international firms embedded as players in this environment, and (c) the actual management decisions. The focus is placed both on the characteristics of the individual subject areas (macro-, meso- and microperspective) and on the interdependent connections between these areas. The main interest of this book lies in an application-oriented analysis of the central strategic management decisions in internationalizing companies.This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

International Management

The Process of Internationalization and Market Entry Strategies

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също