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Книга International Marketing. Analysis & Decision-Making Tobias Hinterwimmer

International Marketing. Analysis & Decision-Making

Автор: Tobias Hinterwimmer
Език: Английски език
Корици: С меки корици
Издател: Grin Publishing
Наличност: Външен склад
Изпращаме след 5-8 дни
17.56 € 34.34 лв
Seminar paper from the year 2018 in the subject Business economics - Business Management, Corporate...

Информация за книгата

Автор
Tobias Hinterwimmer
Език
Английски език
Корици
Книга - С меки корици
Издадена
2018
страници
32
EAN
9783668713208
ISBN
3668713200
Enbook ID
19725551
Издател
Grin Publishing
Теглоt
60
Размери
148 x 210 x 2

Пълно описание

Seminar paper from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, International School of Management, Campus Munich, course: Advanced Strategic Management; Business Development; International Business Game, language: English, abstract: Due to Amazon's broad market and product diversification they are nowadays exposed to a highly complex and competitive environment. The Porter 5 forces analysis helps us to construe the whole environment and to identify the individual, influential strengths of the company. By doing so, the emphasis is put on the five forces "Competitive Rivalry", "Threat of New Entrants", "Bargaining Power of Suppliers", "Bargaining Power of Buyer" and "Threat of Substitutes".