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Книга Internationalization, Technology and Services Marcela Miozzo

Internationalization, Technology and Services

Автор: Marcela Miozzo, Ian Miles
Език: Английски език
Корици: С твърди корици
Издател: Edward Elgar Publishing Ltd
Наличност: Външен склад
Изпращаме след 14-20 дни
171.44 € 335.31 лв
This work examines the way in which the increasing internationalization of services, including the o...

Информация за книгата

Автор
Marcela Miozzo, Ian Miles
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2003
страници
288
EAN
9781843760535
Enbook ID
04855128
Издател
Edward Elgar Publishing Ltd
Теглоt
603
Размери
156 x 234 x 27

Пълно описание

This work examines the way in which the increasing internationalization of services, including the operation of multinationals in this sector, interacts with the process of innovation in services. The book challenges the theoretical traditions that have developed around the analysis of service innovation and internationalization, and argues for a new research agenda. The contributors address many of the most pertinent issues and adopt a variety of theoretical and empirical approaches to enrich the debates.

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