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Книга Internet-Based Customer Value Management Tymoteusz Doligalski

Internet-Based Customer Value Management

Developing Customer Relationships Online

Автор: Tymoteusz Doligalski
Език: Английски език
Корици: С меки корици
Издател: Springer International Publishing AG
Наличност: Външен склад
Изпращаме след 5-8 дни
51.62 € 100.97 лв
Customer value management is a managerial approach in which customers are perceived as the company's...

Информация за книгата

Автор
Tymoteusz Doligalski
Език
Английски език
Корици
Книга - С меки корици
Издадена
2016
страници
152
EAN
9783319357638
ISBN
3319357638
Enbook ID
14208401
Издател
Springer International Publishing AG
Теглоt
2584
Размери
155 x 235 x 9

Пълно описание

Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author's approach is not limited by branches or sectors - differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.

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